September 7, 2023

Create a Concept Map for the 7Ps of Marketing Mix

How to Create a Customized Marketing Model That Fits Your Business Needs A successful marketing strategy is like a good recipe. Every meal demands its own unique ingredients, but there are only a handful of flavors. And if you know how to balance the right flavors, you’ll know how to play with the ingredients to […]

September 7, 2023

Digital Marketing Virtual Assistant

Why An All-in-One Marketing Expert Can Be A Gamechanger For Your Small Business There are only two choices for businesses in today’s digital landscape – proactively shape your brand identity or reactively struggle to catch up with market forces. But there are too many channels to conquer and not enough resources. You need to understand […]

September 7, 2023

Objectives of Marketing Management

Understanding the Benefits of Hiring a Marketing Manager  Marketing managers rank among the top 10 fastest-growing jobs in America. It’s not surprising. Digital channels have multiplied at lightspeed over the past few years. Your brand’s face is not just limited to a billboard, visiting card, or a vanilla website. Your customers could be trying to […]

July 25, 2023

How to Start a Law Firm

The Ultimate Step-by-Step Guide to Launch Your Law Firm Practicing law is a profession as well as a business. However, most solo practitioners limit themselves to treating it as a profession. A successful law firm owner is able to see them both. Of course, you can have a thriving career as a lawyer with solid […]

July 20, 2023

Legal Marketing: Law Firm Growth Accelerator Training

How to Build a High-Impact Legal Marketing Department One in three people turn to the internet to look up law firms before they ever consult their family or friends. Do you know why? People are more self-empowered than ever to find solutions on their own. Chances are even if you ask your friends and family, […]

May 25, 2023

Legal Marketing is Really Like Drilling for Oil

Are you ready to strike it rich with legal marketing? The truth is, there is more than one thing that using social media marketing for your law firm has in common with drilling for oil. What are they, you might ask? Legal Marketing is All About What’s Under the Surface First of all, legal marketing […]

May 22, 2023

Lawyers, Use Landing Pages for Your Social Media Ads

When you run social media ads, are you sending your potential clients to a landing page to leave their contact information? Or are you having them fill out a lead form on Facebook or Instagram? If you’re not using a landing page, we recommend you switch to landing pages for the ads you’re running on […]

May 20, 2023

It's Critical to Shop Around for Your Legal Marketing Vendors

If there’s one thing we’ve learned in over 30 years of working with outside vendors, it’s this: you ALWAYS need to shop around. Most attorneys can’t do all their marketing in-house, there’s simply too much to be done and an attorney needs to focus their energy on what they do best: being a lawyer. That’s […]

May 16, 2023

Lawyers, Are You Advertising Your Big Results?

If you’re a personal injury lawyer who has gotten big results for your clients, are you marketing those results? If you’re not, you NEED to, and here’s the reason why. How Does Legal Marketing Set My Law Firm Apart? First, take a moment to picture yourself as a potential client who needs a lawyer. You […]

May 4, 2023

What Is Law Firm Marketing?

The definition of law firm marketing is the practice of attracting new potential clients to your law firm. It can be made up of varied styles and channels such as SEO, digital marketing, blogs, social media, and various print and digital ads. However, there's a big gap between marketing plan and marketing execution when it […]

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